As Min Cho, senior manager of Samsung's Korean HQ's Sales & Marketing Team, Mobile Communications, told us in an exclusive chat: "The phone only sleeps when you do."
And that's not the only interesting new control function. There's also Direct Call, which allows you to call back someone who has left a message, sent a text or communicated with you in a number of other ways by simply lifting the phone to your ear. As long as they are in your contacts list, the Galaxy S III automatically dials the number. We tried it, and it worked as easy as you like. You can also turn off the mode if you don't want to call people accidentally when moving about.
Perhaps, though, the most useful feature, and one that is probably going to be talked about more than any other, is S Voice, Samsung's equivalent of Siri that does so much more than Apple's technology.
S Voice not only allows you to control certain functions, like with former Android voice recognition technology, but it now also understands a massive gamut of natural phrases. Plus, it can be customised with up to four separate wake-up commands. For example, you can set it to respond with the phrase "Galaxy" or "get up". This will unlock the screen and get the whole shebang going. And as that specific function will respond only to your voice, there's no concerns over security.
Samsung has also integrated voice recognition into certain embedded applications, such as the camera app. Where before you had to scrabble to find a button -either on screen or off - in order to take a shot, you can now just bark commands. "Hi Galaxy, picture," will open the camera app, for instance, then "capture" or "cheese" will take a picture. It's very effective, and a better use of vocal triggering than asking your iPhone aloud to find a nearby restaurant when on a crowded train (only to be met with "I can only look for businesses in the United States...").
You can also now control your music on the phone, even if it is playing a song loudly in the background. It's all quite similar to the way Microsoft has integrated Kinect voice recognition into its Xbox 360 UI.
The camera application has also had a few significant improvements. The Samsung Galaxy S III is capable of recording video in Full HD (1080p) - much like other Samsung top end phones - and 720p through the front-facing cam, and while you're capturing footage you can now also take stills without halting the process. Like with the normal photo modes, there's zero shutter lag too, and minimum saving time.
There's also a funky new mode called Burst Shot, which, when enabled, takes 20 photos in quick succession (at six frames per second) and automatically chooses the one it judges to offer the quality based on a number of parameters. As the phone's rear camera has multiple face recognition properties of its own, it will look to see if your subject is closing his or her eyes, whether they are smiling, etc.
Face recognition also comes into play with general shooting and the ability to zoom. Whereas you would formerly have to zoom individually on a subject using pinch on the touchscreen, now you can just double tap the box that appears around their head - the Galaxy S III immediately frames them in the picture. In addition, a new slideshow mode will zoom into faces when they appear on any of your photos, scrolling through them if there's more than one person in the shot.
And that's not all... the new software's abilities will also recognise people in the shots if they are already in you contacts list, displaying their info when hovered over and automatically sharing the picture with them through Buddy Share if you so desire.
And, if you have your contacts sorted into groups, the app will automatically detect and sort your photos into the same groups too, ensuring that your family shots are all neatly tidied into the one easy to access place. You can also tag friends and family in each photo for Facebook without having to leave the phone's camera application. Impressive stuff.
Sharing content with others has been made much easier too, especially if they also have a Samsung Galaxy S III. The new device is NFC-enabled and comes with Wi-Fi Direct in-built, so Samsung has combined both Android Beam and Wi-Fi Direct into one technology it calls S Beam. This allows you to simply touch two handsets together in order to transfer picture or video files regardless of their size.
It works a treat, based on our hands-on test, with transfer speeds of up to 400Mbps (via NFC). Presumably, the Wi-Fi Direct option (offering up to 300Mbps speeds) has been added so that it could potentially communicate with non-NFC devices. Time will tell.
Other wireless highlights are supplied by the now Samsung standard DLNA-enabled AllShare Play, which allows you to access files on the phone through a laptop, Smart TV, etc, and new feature AllShare Cast which allows you to transmit HD content on to a compatible TV, effectively mirroring the entire display. It's great for playing games on a much bigger screen.
The phone is HSPA+ for the UK but will be LTE (4G) in other supported countries. It's a shame we don't have the networks sorted out over here in time, but it's hardly an issue considering its peers are similarly hamstrung.
One last new feature we instantly fell in love with is a by-product of the Galaxy S III rocking Samsung's new 1.4GHz Exynos 4 Quad processor and a healthy 1GB of RAM; pop up video. When watching video - HD or otherwise - you can still multitask, use the internet, send a text message and whathaveyou, and the clip will continue to play in a small pop-up window. And the best part is that you can swipe it around the screen, allowing you to access whatever you need underneath.
